• From LTU Arena to ESPRIT Arena

    The arena of sport in the state capital of Düsseldorf has a new sponsor, who is also the namesake of the new arena building. In order to make visible to everyone the KL team worked for several weeks on the transformation. First, the six 18 x 23 meter large LTU logo on the facade were neutralized at an altitude of 43 meters and by new arena ESPRIT logo with a total area of about 3750 square meters replaced. This was followed by the replacement of each of the around 600 advertising signs throughout the arena interior. Nearly 40 km foil has been processed for the entire project. Meanwhile, the transformation is completed with the help of KL print professionals and Düsseldorf city event is officially, and for all clearly visible, ESPRIT Arena. All the details you will learn from our rebranding movie.